SK Telecom wants to improve shopping experience with Smart Cart

SK Telecom wants to improve shopping experience with Smart Cart

Shopping carts are generally used to lug around all the shopped goods but with the new Smart Cart from SK Telecom, the age-old cart will be able to do a lot more. Undergoing as a pilot test in China’s Shanghai Lotus Supermarket Chain Store, the Smart Cart works with the help of a smartphone and a shopping cart equipped with a tablet PC to show various shopping-related information.

After installing the app in the smartphone, a user can search for products, coupons as well as create a shopping list. The information on the phone can then be synced with the Smart Cart which can be used to get product information, offers or receive coupons using augmented reality. The Smart Cart uses indoor positioning technology to give consumers real-time information inside the store and also facilitates during check out by showing the purchased items etc.

SK Telecom will also pilot test the Smart Cart in South Korea soon.